With 500 million daily active users, Instagram is one of the most popular social media platforms today. Therefore, it is not surprising that many businesses use content marketing on this platform. User-oriented content is an excellent content marketing strategy that helps you build and strengthen relationships with your users more transparently.
Social media AR filters have become very popular, especially on Instagram recently. The effects that can be accessed from the story feature of Instagram, Facebook, and Snapchat enable users to try and share these AR filters with their cameras. Social media filters are the most fun way to interact with your customers. With fun AR Filters, you can increase brand awareness while gaining new followers and engaging with existing ones.With %66 of Instagram users said they have become more interested in a brand after seeing it on Instagram Stories, there is a huge opportunity to boost your brand awareness using AR filters. Many companies have already taken advantage of using the AR filters to connect with their audience in a fun and engaging new way.
AR Filters can even be a new way to introduce upcoming products for brands. For instance, a cosmetic brand can use an Instagram AR filter to easily show a newly launched lipstick to their customers and let them try-on the lipstick with just a click.
In addition, you can engage with your customers with fun filters created for special occasions. Instead of just saying “Happy Valentine’s Day” to them by sharing a post, you can create a customized AR Filter for the day and wish them a great day in a fun way. With an AR filter we developed for Valentine’s Day for the brand ZUBIZU, in one week, 4,854,335 people displayed the AR Filter on their screen, 1,607,522 of them captured a picture with the filter on and 112,985 shared it in their stories.
And in addition, when someone uses your AR filter, your brand name is placed at the top of the screen. Instagram AR filters transform your audience from passive watchers to active participants and empower your audience to spread your message for you. Use this powerful viral marketing tool to get your audience involved in your brand messaging like never before!